Demographic Representation In Ads Yields 'Diversity Dividend'

According to System1 and BBDO's "Feeling Seen USA" study, advertising that portrays underrepresented groups such as, but not limited to, Black people, Asian American people, the LGBTQ+ community, and people with disabilities can help improve how U.S. audiences perceive their brands. The report says, "Where there is a diversity dividend, we see it driven strongly by  a jump in position emotion--the proportion of viewers of each ad who say it makes them feel happy."