Linear TV Viewership Tends To Be Higher Among Older Consumers

Samba TV’s “The State of Viewership” report reveals the number of U.S. households that watched traditional linear television fell 0.1% from a year earlier to 56 million a day during the second quarter, as consumers lean more towards streaming video. However, older consumers tend to stick with linear TV despite this decline. According to the report, the consumption of linear TV by people 65 or older was 20% higher than the average household.