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Radio Faces Biggest Rivalry From Podcasts Among Younger Listeners

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Edison Research’s survey discovers podcasts are the most significant rival to AM/FM radio among younger consumers. Listeners in the 18-24 age group only spend 60% of their ad-supported audio time with AM/FM channels and 20% with podcasts, while listeners in the 35-64 age group spend 78% of their ad-supported audio time with radio and only 5% with podcasts.