Accounts on the Move
Monday, August 8, 2005
  • L.L. Bean
    In Review
    L.L. Bean has placed its estimated $27 million account in review. Martin/Williams presently handles the work. Competing for the account are Cossette Post, Hill Holliday, J. Walter Thompson, Saatchi & Saatchi, BBDO Worldwide, and DDB Worldwide.
  • Bombay Sapphire
    KSL Media
    Bacardi has moved media planning and buying chores for Bombay Sapphire gin to KSL Media. Billings are estimated at $10 million. Universal McCann previously handled Bombay Sapphire and continues to handle Bacardi.
  • FreshLook
    kirshenbaum bond + partners
    CIBA vision, the eye care unit of Novartis AG, has named kirshenbaum bond + partners (kbp) as its global consumer advertising agency for its FreshLook brand. kbp will provide strategic, creative marketing and public relations support. London-based 23red will partner with kbp to distribute the campaign in Europe. Grey Worldwide will continue as CIBA Vision's global consumer advertising agency for its O2Optix, Night & Day, and Focus Dailies brands. The account's estimated value is $20 million.
  • JanSport
    Real Branding
    JanSport, a backpack marketer, has selected Real Branding of San Francisco as the company's interactive agency. Real Branding's responsibilities for digital communications will include: integrated strategy and media planning; research and analysis; and media buying. Spending was not released.
  • Liberty Mutual
    In Review
    Liberty Mutual has placed its estimated $50 million advertising account in review. kirshenbaum bond & partners presently handles the work. A decision is expected by October.
  • HANNspree
    McCaffery Ratner Gottlieb & Lane
    HANNspree, maker of flat-panel TVs and AV products, has selected McCaffery Ratner Gottlieb & Lane to handle its media and planning buying chores. The multimedia assignment, valued between $8 and $10 million, is for the fourth quarter of 2005. D'Onofrio and Friends will handle creative.
  • University of Florida
    Fletcher Martin
    Fletcher Martin has been selected by the University of Florida as its agency of record. Fletcher Martin will be responsible for enhancing the university's marketing communications efforts, public relations, market research, media planning, interactive, and integrated marketing efforts. The agency will also be responsible for providing strategic planning, print and broadcast production, creative development, and brand positioning. Spending was not released.