Monday, October 17, 2005
- In Review
Kellogg has placed its estimated $400 million media account in review. The account is currently handled by Starcom USA. - Moses Anshell
Moses Anshell has been named agency of record for US Airways, now that its merger with America West is official. Spending was not released. - Ogilvy & Mather
Morgan Stanley has awarded its global advertising account to Ogilvy & Mather Worldwide. The account is valued at $70 million. - In Review
The U.S. Army has eliminated two agencies competing for its estimated $1 billion account. Grey Worldwide and Y&R were booted. Still in contention are: BBDO, Atlanta; Leo Burnett USA, Chicago; and Ogilvy & Mather and McCann Erickson, both New York. - In Review
Luxottica Retail has placed its $90 million media account in review. OMD currently handles the work. Competing for the account are: PHD, MindShare, Initiative Media, Media Planning Group, Universal McCann, and Starcom Worldwide. - BBH
Bartle Bogle Hegarty has been awarded British Airways' global advertising account, estimated at $100 million. M&C Saatchi previously handled the work. - Bartle Bogle Hegarty
Bartle Bogle Hegarty cleaned up last week, scoring two major accounts. The agency was also selected to handle global work for Unilever. The account is estimated at $280 million. The agency will handle brands including, Wisk, Sunlight, Omo, Persil and Skip. Lowe will keep creative duties for the Omo brand. - In Review
ExxonMobil has placed its corporate advertising account, valued between $30 and $40 million, in review. TM Advertising currently handles the account. - In Review
LensCrafters has placed its $60 million advertising account in review. Deutsch currently handles the work. Arnold Worldwide, DDB Worldwide, Lowe Worldwide, McCann-Erickson, Kaplan Thaler Group, and Young & Rubicam are in contention for the account. A decision is expected in December. - Rapp Collins Worldwide
Rapp Collins Worldwide has been named agency of record for Brinker International's brands, which include Romano's Macaroni Grill, On The Border Mexican Grill & Cantina and Maggiano's Little Italy restaurant chains. New campaigns will launch in early 2006. Spending was not disclosed. The agency will handle media planning and buying, along with creative and production duties. - Avenue A | Razorfish Search
Avenue A | Razorfish Search has picked up four new clients - AAA, PhotoWorks, Scientific American and The SCOOTER Store. Avenue A | Razorfish Search will manage their paid search programs. - WONGDOODY
WONGDOODY has been named agency of record for Full Tilt Poker, an online poker Web site. Work includes national television, print and online ads as well as online promotions. Spending was not released. - Rattle Advertising
Samuels & Associates, Boston, a development, leasing and management firm, has named Rattle Advertising as its first agency of record. The account was won after a review of local agencies and billings are in the low-seven figures. Rattle will create a campaign consisting of print, outdoor, direct response and online components.
