Monday, July 2, 2007
- Euro RSCG 4D
Euro RSCG 4D has been selected by Heineken USA to handle the digital advertising business for its Dos Equis brand. The account, previously handled by AKQA, will be handled out of Euro RSCG 4D's New York office. - Mediaedge:cia
Mediaedge:cia has been awarded the $900 million Paramount Pictures International and Paramount Home Entertainment global media account. - DDB
DDB retained creative chores on the $40 million New York State Lottery account. - Grey
Toshiba consolidated its $50 million creative chores on its European, Middle East and Africa account with Grey. - Nitro
Kraft Foods awarded its Kraft Singles account to Nitro New York. The assignment will cover marketing communications in both the United States and Canada. The agency bested DDB, DraftFCB and mcgarrybowen for the win. The account is valued at $40 million. - McKinney
Major League Gaming named McKinney as its branding agency. - JWT
Domino's pizza has parted ways with its lead national creative agency, JWT, on its estimated $170 million account. - Mullen
Mullen was named agency of record for Casey Family Programs, a foster care and child welfare services provider. - BBDO
BBDO was awarded creative duties on the $35 million Splenda account. - Leo Burnett
Buick moved creative chores on its $160 million account from McCann Erickson to Leo Burnett. In addition, General Motors also shifted creative duties on GMC from Lowe to Leo Burnett. - mcgarrybowen
Chevron added mcgarrybowen to its agency roster, tapping it to create a corporate image campaign. - Gearon Hoffman
U.S. Mills named Gearon Hoffman as its agency of record. Billings are expected to be in the low seven-figure range.
