Accounts on the Move
Monday, July 2, 2007
  • Dos Equis
    Euro RSCG 4D
    Euro RSCG 4D has been selected by Heineken USA to handle the digital advertising business for its Dos Equis brand. The account, previously handled by AKQA, will be handled out of Euro RSCG 4D's New York office.
  • Paramount Pictures
    Mediaedge:cia has been awarded the $900 million Paramount Pictures International and Paramount Home Entertainment global media account.
  • New York State Lottery
    DDB retained creative chores on the $40 million New York State Lottery account.
  • Toshiba
    Toshiba consolidated its $50 million creative chores on its European, Middle East and Africa account with Grey.
  • Kraft Singles
    Kraft Foods awarded its Kraft Singles account to Nitro New York. The assignment will cover marketing communications in both the United States and Canada. The agency bested DDB, DraftFCB and mcgarrybowen for the win. The account is valued at $40 million.
  • Major League Gaming
    Major League Gaming named McKinney as its branding agency.
  • Domino's
    Domino's pizza has parted ways with its lead national creative agency, JWT, on its estimated $170 million account.
  • Casey Family Programs
    Mullen was named agency of record for Casey Family Programs, a foster care and child welfare services provider.
  • Splenda
    BBDO was awarded creative duties on the $35 million Splenda account.
  • Buick
    Leo Burnett
    Buick moved creative chores on its $160 million account from McCann Erickson to Leo Burnett. In addition, General Motors also shifted creative duties on GMC from Lowe to Leo Burnett.
  • Chevron
    Chevron added mcgarrybowen to its agency roster, tapping it to create a corporate image campaign.
  • U.S. Mills
    Gearon Hoffman
    U.S. Mills named Gearon Hoffman as its agency of record. Billings are expected to be in the low seven-figure range.