Monday, December 13, 2010
- In review
Capital One placed its media buying and planning account, estimated at $600 million, in review. MediaVest presently handles the work. - McCann Erickson
Coca-Cola consolidated creative in Central and Southern Europe regions with McCann Erickson, a current roster agency. - Campbell-Ewald
Chicken of the Sea selected Campbell-Ewald as its agency of record. The account will be handled out of the agency's Los Angeles office and will include account strategy, creative, production, and media planning and buying. First work, launching in spring 2011, will be comprised of radio, online video, digital and social media elements. - Anomaly
Captain Morgan tapped Anomaly to handle its global creative advertising account, valued at $30 million. Grey New York previously handled the work. - Arnold Worldwide
Arnold Worldwide has partnered with A.T. Cross Company on a global strategy assignment aimed at reestablishing the brand in the digital age. The assignment is the first in a relationship that will include a full-scale marketing campaign. - Red Square Agency
Red Square Agency was named agency of record for Cherokee Nation Entertainment, operator of seven Cherokee Casinos, four hotels and two golf courses in Oklahoma. - Rattle
The Giant Screen Cinema Association tapped Rattle Advertising to help prepare a variety of marketing material and a social media campaign to inform their membership about the new "certification" for giant screen cinemas. - Strategis
Strategis has been named as social media agency of record for My Grandma's Coffeecakes, a twenty-year-old company based in the Hyde Park section of Boston. Billings were not disclosed. The agency will create and develop a strategy for the company's Facebook, Twitter and LinkedIn pages, and handle email marketing and Blogger outreach.
