- Crossmedia
Following a review, Crossmedia was named media agency of record for Jägermeister. The agency previously handled the account in 2014.Crossmedia will work with Opperman Weiss, Ogilvy, Geometry and Red Peg to launch a multi-channel integrated campaign in the second quarter of 2017 to run though the end of the year.
"2017 is an exciting and very pivotal time in the growth for Jägermeister," said Chris Peddy, chief marketing officer of Mast-Jägermeister US. "We have such a storied history in the industry and we're looking forward to breaking boundaries and forging new paths with Crossmedia as our lead creative media agency."
Jägermeister spent $522,000 on measured media the first 11 months of 2016, down from $756,000 spent in 2015, according to Kantar Media.
- The Shop
After working together at Moroch Partners, David Soames, Dustin Taylor and Matt Sitser opened The Shop, a Dallas-based agency.The Shop offers clients traditional advertising (broadcast, print and outdoor), digital and social media, website development, experiential, and media planning and buying duties.
The agency's largest client is Tiff's Treats, a baked-to-order cookie delivery company headquartered in Austin, Texas. The company hired The Shop as its agency of record, without a review. The agency is tasked with traditional advertising, digital and social media chores.
"We've long admired Dustin and David's award-winning work for McDonald's," said Leon Chen, co-founder of Tiff's Treats. "The team at The Shop is unwavering in its commitment to bold, brave ideas and impactful creative. We are excited to partner with them as we continue to build and grow the Tiff's Treats brand nationwide."
- ECHOS Communications
ECHOS Communications was named North American agency of record for adidas Sport eyewear. More than 2,000 athletes, from cyclists, freeskiers, runners, golfers, mountaineers and other sport enthusiasts are involved in developing high-performance sunglasses and goggles for adidas Sport eyewear."Everything we do is rooted in active, outdoor lifestyle and the focus of adidas Sport eyewear on ski, run, bike and performance lifestyle aligns perfectly with ECHOS as an agency" said Rob Reedy, founder and managing director of ECHOS. "We are honored to be partnering with this iconic global brand."
- Frost Miller
Frost Miller was tapped by CORFAC International, a network of independently-owned, entrepreneurial commercial real estate brokerage firms, to handle content marketing services for the organization.The marketing plan will consist of email, social media, content creation, native advertising, and public relations, along with print and digital advertising elements.
"CORFAC has a distinct advantage over large international brokerage firms because its members provide senior-level local expertise along with a network of similar firms around the world to satisfy building owners' multi-market brokerage needs," said Kevin Miller, president and chief strategist at Frost Miller. "This campaign will showcase that advantage to prospective clients."
- TARA, Ink.
Miami-based TARA, Ink. was named agency of record for a handful of culinary accounts: RUST Wynwood, 'O Munaciello Miami, Bàcaro and VIA EMILIA 9.
