Around the Net In Brand Marketing Editions for April 2008
Around the Net In Brand Marketing - Wednesday, April 30, 2008
Starbucks Launching Line Of Smoothie-Like Drinks
Kraft's New Product Lineup Emphasizes Innovation
FTC Steps Up Oversight Of Sub-Prime Mortgage Marketing
Wal-Mart Attracting More Affluent Consumers
Lord & Taylor Looking To Travel Overseas; Expand At Home
P&G Asks Viewers To Vote on Controversial TV Programming
Post-It Notes Contest Seeks Unique Uses
Around the Net In Brand Marketing - Tuesday, April 29, 2008
Cadbury, Hershey Take Center Stage In Merger Rumors
Hotels Grouping Guests By Lifestyle; Test Features In-Room Labs
'Grand Theft Auto IV' Revs Its Engines
Under Armour Takes On Nike In Slumping Cross-Trainer Market
Pringles Launches Campaign For New Stix Crackers
Kerkorian Likely To Be Activist Shareholder At Ford
FDA Denies Approval for Merck's Cordaptive Cholesterol Drug
GM Scaling Back On SUVs And Big Pickups
Around the Net In Brand Marketing - Monday, April 28, 2008
Mars, Buffett Deal For Wrigley Will Reshape Candy Industry
Hot Fashion Accessory: Eye Glasses
Julie Stewart Has A Recipe For Change At Applebee's
Marketers Hiding Their Customer Support Numbers
D.C. Bike-Sharing Program To Be Subsidized By Advertising
Kerkorian Amasses 4.7% Stake In Ford
Continental Calls Off Merger Talks With United
Around the Net In Brand Marketing - Friday, April 25, 2008
LVMH Buys Swiss Maker Of Big Bang Wristwatches
Big Marketers Fight Back Over Darfur Criticism
Tough Times For Apparel Stores
Product Of The Year Competition Comes To U.S.
Starbucks Shakes Up Entertainment; Committed To Digital
Plastic-Bottle Scare Is A Boon For Some
Chrysler Lowers Car Loan Rate
Around the Net In Brand Marketing - Thursday, April 24, 2008
Wal-Mart Decides To Get Fashionable ... Again
As IPod Sales Slow, Apple Plays On
Sam's, Costco Limit Rice Sales As Global Shortage Spreads
New Campaign Aims To Extend Uses For Chi Chi's Salsa
Recession Will Alter The Way Consumers Buy
Wendy's Unveils Merger Deal With Peltz' Triarc
Heineken's Premium-Light Ads Tap Into Drinkers' Altruism
Around the Net In Brand Marketing - Wednesday, April 23, 2008
Mulally's Cultural Changes Gain Traction At Ford
Nintendo's 'Wii Fit' PR Campaign Targets Women
Marketers Barrage Patent Office With Green-Themed Trademarks
High Risk, High Reward For Playing Brand Exclusives Game
Microsoft Makes Strategic Shift With Web-Based Live Mesh
Home Depot Names Frank Bifulco CMO
Tyson Told To End An Antibiotic Claim
Around the Net In Brand Marketing - Tuesday, April 22, 2008
Mattel Looks To Breathe Life Back Into Barbie
Disney Creates Division To Produce Nature Flicks
Puma Going Hollywood To Boost Entertainment Marketing
Good Times Still Rolling For Rolls Royce
Dave Burwick To Head Pepsi's International Sales, Market
New 36 MPG Fuel Rules Will Increase Cost Of Vehicles
Around the Net In Brand Marketing - Monday, April 21, 2008
Marine Corps Hones Targeting Of Women, Ethnic Groups
Macy's Decides Local Works Best After All
Buyers Pick Brand Benefits Over Price At The Pump
Automakers Take Local Approach For SUVs, Pickups
New Era Takes Its Baseball Caps On Global Road Trip
Latest Indiana Jones Flick Attracts A Bevy Of Marketers
CPGs Watch as Clorox Crashes the Green Party
Procter & Gamble Runs its Own Web Shows
Around the Net In Brand Marketing - Friday, April 18, 2008
Clive Davis Pushed Aside, Marking End Of An Era
Wal-Mart Yanking Baby Bottles Made With Bisphenol A
Nestlé Plans To Catch Up In Premium Chocolate Market
Jolt Uses SWAT-Style Vehicle In Guerilla Relaunch
Harley Production Cut May Drive Up Price, Prestige
Perfume Marketers Wrinkle Their Noses At Bloggers' Comments
Diageo Tries to Capitalize On Clinton's Crown Royal Shot
Around the Net In Brand Marketing - Thursday, April 17, 2008
GM Streamlines Into Four Sales Channels
Hallmark Introducing Recordable Cards At Retail
P&G Will Roll Out More Mr. Clean Performance Car Washes
Protesters Assail Coca-Cola Over Olympic Sponsorship
Glaxo Reinvents Old Drugs As Originals Lose Patents
Claiborne Said To Be Shopping Fragrance Business
Element 79's Work for PepsiCo Fizzles Out
MindShare To Create Branded Content, Take On McKinsey
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