In a post on the Federal Trade Commission's (FTC) blog, Jessica Rich, director of the FTC's Bureau of Consumer Protection, writes about her concerns over data collection and privacy. "Companies are using the data they collect to build highly detailed profiles about individuals, and many of the companies involved in this process are behind the scenes, completely invisible to most of us. Companies also are using high-tech techniques to uniquely identify the devices people carry with them everywhere," Rich warned. This issue is even more prominent as companies pursue cross-device tracking and targeting.

Darren Herman, Mozilla's former VP of content services, is launching a new holding company that aims to take on advertising stalwarts like WPP and Omnicom. The as-yet-unnamed company is described on Herman's LinkedIn Profile as "the refugee camp for Madison Avenue" that is looking to hire people who are "frustrated" at their agencies, within marketing departments, or technology firms. Herman tells Business Insider the time is right for his new model because consumers are so frustrated with advertising, which is evidenced in the rising popularity of ad blockers.

Spending on paid media globally will rise 57% in 2016 to $542.55 billion, spurred by increased investments in digital advertising, according to eMarketer. The researcher noted that this is lower than its previous forecast yet still represents rapid growth compared to 2015 (5.0%). Ad spending in 2016 has been given a boost by events like the presidential election in the U.S. and the Rio Summer Olympics. Through 2020, eMarketer notes that advertiser will allocate more spending as economies become more stable. Worldwide ad spending will reach $674.24 billion by the end of 2020, eMarketer projects.

Poynter interviewed a developer at Salon who discussed ad -ech challenges. He said bad ads routinely go through ad servers that claim to run checks: "Considering just how many malicious or badly formed ads get through, it is pretty apparent they don't do much. The things that kill performance on a site aren't even the malicious ads. They are the broken ones," said Aram Zucker-Scharff.

AdExchanger took a look at three companies that are providing anti-ad-blocking solutions: PageFair, Secret Media and Sourcepoint. It also noted there are four recognized tactics--asking users to turn off their ad blockers, blocking content when ad blockers are present, asking users to pay for content, and gating content until users watch a video or choose what kind of ads they want to see. In addition, there are ad recovery tools, which are designed to avoid Adblock Plus' block list. These types of tools either rotate domains or encrypt the ad call.

AdExchanger reports on Google's TV ambitions. Specifically, the company wants a piece of the $70 billion linear TV ad pie -- of which $300 million-plus is addressable. At the National Association of Broadcasters meeting, Google announced the launch of an addressable TV product and DoubleClick Dynamic Ad Insertion, an update to DoubleClick for Publishers that prevents competing advertisers from appearing consecutively in the same TV ad pod and improves search for TV shows. DoubleClick Dynamic Ad Insertion puts Google in direct competition with video ad platform FreeWheel, which Comcast acquired in 2014.

More than a quarter of U.K internet users will block ads in 2017, according to eMarketer's first-ever estimates of ad blocking in the U.K. By the end of 2017, the digital research firm projects that 27.0% percent of internet users or 14.7 million people will choose to block ads on at least one of their devices. Further, eMarketer estimates that of the 10.9 million people who block ads, the majority (90.2%) will do so on a desktop or notebook PC and 28% on smartphones.

Research from Forrester and data management platform Krux shows that 1:1 media buying, a technique in which marketers use deep intelligence about consumers in real time, also based on past behaviors, to serve more relevant advertising, is rapidly becoming the norm. Forty-one percent of marketing decision-makers in North America said they were running one or more of these types of programs, and 32% said they were testing or planning to implement a 1:1 media buying program. The eMarketer article on the report said that 15% had no plans for implementing a program and 11% said they had not discussed the …

Changes in programmatic technology are shifting the landscape for the ad-tech stack, according to Lauren Fisher, senior analyst, eMarketer in her forthcoming report, "The New Ad Tech Stack." For one thing, ad buying used to be between a buyer and a seller. Now ad buyers can use a direct sales force but can also automate the buying process programmatically. They can buy through an ad network, but also via real-time bidding and auctions. Google, Oracle and Adobe are among the handful of players trying to standardize the process and create a single ad tech stack to make it easier for …

It was a good Q1 for Omnicom's Accuen trading desk, since programmatic revenues grew $25 million for that period year-over-year, the holding company said Tuesday during its earnings call. Accuen’s performance since 2014 has shown year-over-year revenue growth of between $20 million and $40 million. While the data shows consistent growth, a large percentage of Omnicom’s programmatic trading is done outside of the trading desk and is largely unaccounted for, Pivotal Research analyst Brian Wieser told AdExchanger. “There’s a common misconception that all Accuen activities pass through revenues, upwardly distorting the revenue profile that Omnicom has,” he said.