The Drum reports on seven ways publishers can confront the ad blocked web. "PageFair and publisher trade body Digital Content Next (DC), along with the Financial Times plus FireFox creator Mozilla, are seeking to help the media industry better navigate their way around 'the blocked web' – a term they’ve collectively coined due to increased user uptake of ad blocking." Here are three of the seven points: "1. On the blocked Web the user must have immediate tools to reject and to complain about ads. 2. Rather than restore all ads on the blocked web only a limited number of premium …

Cross-device data management platform Lotame on Monday launched Lotame Syndicate, a private data marketplace where publishers, marketers, and agencies can buy, sell, and share audience data in a transparent manner. Lotame Syndicate enables marketers to find consumers they care about by not only facilitating the exchange of data, but also showcasing publishers and inventory sources with the highest audience overlap and reach.

Cross-channel attribution software provider Visual IQ announced it added new companies to its Vision partnership program. The new partners include Dstillery, ownerIQ, ChoiceStream and RadiumOne. The certified partnerships will enable marketers to automate the process of buying and optimizing media based on Visual IQ's attributed metrics via the media buying platforms they use today.

TubeMogul said that marketers can now purchase linear television inventory through TubeMogul’s programmatic TV (PTV) platform via private marketplaces and automated direct deals, according to Global Newswire. "Cadreon, the digital marketing services platform of IPG Mediabrands, has beta-tested the new product exclusively within their advanced TV platform developed in conjunction with TubeMogul. Through the new functionality, TubeMogul and Cadreon clients can either input pre-existing private deal criteria - including network, flighting schedule, day parts, number of advertising spots and pricing – or request access to network-specific private marketplaces, powered through API-level integrations with multiple supply sources. The new capability enables …

Researcher Technavio forecasts positive growth through 2020 for mobile ad spending, programmatic and display advertising, which it reports will all enjoy increases in revenues. Technavio via Businesswire said: "A rapid increase in the number of mobile devices such as smartphones and tablets has compelled advertisers to choose mobile advertising over other forms of advertising. Recently, it has been observed that many service providers have developed tools for programmatic advertising and real-time bidding. These tools allow app developers and advertisers to monetize customer usage by displaying relevant ads. These ads are customized based on data regarding the customer's mobile usage, location, …

John Dempsey, senior director of mobile, Oracle Data Cloud, at Oracle writes in AdExchanger that a better way to talk about data quality is to acknowledge that everything is probabilistic. "Any single observed link can be thought of as a fact – sure, that email was seen logging in to that device at that time – but not all facts are true." In fact, Dempsey writes: "'Deterministic' isn’t the same as 'true.'" He maintains that the industry has reduced cross-device accuracy to a single question: “How many of your IDs are deterministic and how many are probabilistic?” …

The Washington Post hopes its new "Fuse" ad product will help win over ad blockers, according to a report in the Wall Street  Journal. The WaPo's Fuse is aimed at speeding up the response time for Web ads, particularly on mobile devices. "It’s intended, in part, to help win over consumers who turned to ad blockers after being burned by lousy digital ad experiences. The new 'Fuse' ads are designed to render instantly when clicked on, without requiring people to leave the Washington Post’s desktop site, mobile site or app. Like many Web ads, the Fuse units are placed within …

Optimatic Media, a global video technology platform connecting brands to engaged audiences, said it has partnered with Moat, a SaaS analytics company focused on building products for brands and premium publishers, to measure attention and viewability across digital advertising programs. With Moat's integration into its supply-side platform, Optimatic will be able to provide clear visibility measures for all video inventory running through its platform.  The collaboration allows Optimatic to better align inventory according to its buyers' KPIs, which should contribute to a boost in performance and higher revenues for Optimatic's publisher partners.

PwC is out with its Q1 2016 U.S. Entertainment, Media And Communications Deal Targets report, which finds that advertising and marketing M&A made up 45% of deal activity in media and communications in Q1. Though total deal value was the lowest it’s been since 2014, deal volume was up 6%, to 183 transactions over the previous quarter. PwC also noted large ad-holding companies threw their hats in the ring this quarter, with five new deals “after being largely absent from deal activity during 2015.”

Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases, AdExchanger reports. The post says "Drawbridge is the first cross-device platform to access Cardlytics Measurement, a tool that gauges metrics like average basket size and the view purchase rate (VPR), which determines sales revenue generated by exposure to marketing messages. The metric could reveal, for instance, how many purchases were made for every thousand impressions or the frequency (and drop-offs) of purchases over time."