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P&G's 'Digital Hack Night' Attracts The Twittering Hordes

  • Ad Age, Thursday, March 12, 2009 10:46 AM
Procter & Gamble's much-awaited "Digital Hack Night" yesterday became a four-hour reality show aired largely in social media, Jack Neff reports. A four-team effort -- which included executives from Google, Facebook, MySpace, Intuit and a host of other digital players -- raised about $50,000 directly for the charity Feeding America and another $50,000 in a match from the Tide brand.

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