• April 3, 2009

Gorilla Nation is launching GNOutdoors, its newest vertical market aggregating dozens of leading Web properties aimed at outdoor enthusiasts.

GNOutdoors will provide media opportunities to reach outdoor recreation consumers across sites such as BigGameHunt, NodakOutdoors, Noreast, Bikez, ATVFan, MyQuadVideos and GunsLot. The portfolio covers a variety of recreational categories, including hunting, fishing, shooting, ATV and motorsports. Clients include Kawasaki, Allstate, Henry Repeating Arms and Gore-Tex.

A dedicated team of sales specialists will work on the business. The outdoor sports and recreation industry represents a $5 billion opportunity for advertisers. According to the Outdoor Industry Association, Americans spend over $700 billion on outdoor recreation each year, and more than 75% of Americans are avid outdoor sport enthusiasts who are actively engaged in fishing, hunting and motorsports.--Tanya Irwin