Bliss Launches 'Skintentions' With Social Media Effort

  • June 15, 2009
Bliss Spas has selected SheSpeaks -- a women's insights and word-of-mouth marketing network - to help launch its a "Best of Skintentions" moisturizer.

Bliss is working with SheSpeaks to create a women's sampling and word-of-mouth initiative across social media channels in an effort to introduce the new product to influential female consumers in time for summer.

The program will attempt to drive members to engage in brand conversations through various social media communities, including Twitter, Facebook, and blogs, while measuring the word-of-mouth impact for each channel.

Bliss operates 15 spas nationwide, and retails its bath, body and skincare lines through its bliss catalog, the blissworld.com Web site, and at retailers worldwide. --Gavin O'Malley

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