• July 14, 2009

Digital agency iCrossing has created an iPhone-tailored mobile site for the latest version of the Toyota Prius Hybrid including vehicle and dealer information. The agency developed Toyota’s first mobile site in December 2008, showcasing the automaker’s full line of vehicles.

The iPhone-geared site for the Prius includes videos and a feature that lets users look at images of cars in different colors. Toyota plans to extend the rich media features to other sections of the site and add them to other mobile devices in the next several months.