• Silicon Alley Insider, Wednesday, July 15, 2009 1:36 PM

If Bing's first month represented Microsoft's best shot at taking search share from Google, then it's been a huge disappointment, says Silicon Alley Insider's Nicholas Carlson. According to the latest figures from comScore, Microsoft's search market share was up just 0.4% in June, to 8.4% from 8.0% in May. Considering the many tens of millions of dollars Microsoft has spent promoting its new search engine, 0.4% growth simply isn't going to cut it, especially when Google maintained its 65% share.

Yesterday, SAI cited a report from JP Morgan's Imran Khan which claimed that 98% of searchers won't switch to Bing as their primary search engine. So, if the software giant seriously wants to compete with Google in search, it might want to consider buying Yahoo's search business again. Yahoo, meanwhile, continued to lose search share in June, accounting for 19.6% of the market, down from 20.1% in May. As Carlson says, continued downward momentum there makes a search deal with Microsoft more likely.

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