• ClickZ, Friday, October 2, 2009 2:30 PM

Inconsistency in content and disconnected navigation between pages on Web sites can become the biggest reason for high bounce rates and lack of traffic from search engines, according to Jack Aaronson. He explains these are traps you can easily fall into and provides insight on how to dig your way out.

For example, get your creative director to look at each element individually when each is designed, and then look at the entire page once all the elements come together. Make sure there's a clear focus on the home page and that there is a place site visitors can rest their eyes, he writes. Aaronson explains that if Web pages are too busy with visual elements, you can loss the site visitor in a quick click.

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