Timberland Up On Good Marketing, Boot Sales

  • October 29, 2009
Consumers may be cutting back in some places, but they're willing to spend for kids' boots and really nice socks: Timberland says its revenue in North America gained 2%, based on the strength of children's boot sales and the performance of its SmartWool brand.

Net income for the Stratham, N.H.-based footwear company rose to $37.8 million in the third quarter, from $30.7 million in the same period a year ago. The company says revenue remained relatively flat at $421.8 million, but gained 1.7% on a constant-dollar basis, while North America revenue came in at $188.2 million.

The company also credited its good results with its latest marketing plans. "Our product is better than ever, our marketing is loud and distinct and our team is focused and energized by the progress we have made against our strategic initiatives," it says in its release. "We are finding new and unique ways to link commerce and justice with products like our Earthkeepers line and with marketing initiatives like Timberland PRO's "Stay On Your Feet" campaign."--Sarah Mahoney



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