In Germany, meanwhile, McDonald's is changing
the red in its logo and signage to green in an effort to demonstrate its commitment to the environment, Spiegel
reports. The hallowed golden arches will keep their color, however. "With the new appearance, we want to clarify our responsibility and relationship with natural resources," says Holger
Beeck, deputy head of McDonald's in Germany.
About 2.58 million people eat at McDonald's in Germany every day but the article, as did many announcing the news, couldn't resist a dig. "Many in Germany associate McDonald's with obesity and litter," it says. "But the company is now trying to change its image -- by changing its colors." It also points out, however, that there's "some truth" to the "eco-friendly image."