• January 13, 2010

Toyota and Honda took top honors in R. L. Polk & Co.'s 14th Annual Automotive Loyalty Awards. Audi had the most-improved loyalty.

Toyota edged out GM for the first time in nine years and was number one in overall loyalty to a manufacturer. Toyota also won in the mid/full-size car and SUV categories for the Toyota Prius and Lexus RX, respectively, and received the new award for brand loyalty among Asian-American consumers.

Honda took top honors in the overall loyalty and in African-American and Hispanic loyalty.

Ford won for F-Series and Mustang in their respective categories. Other repeat winners included Subaru Forester in the Compact SUV segment, Land Rover Range Rover in the Luxury SUV category, and Chrysler Town & Country which has won the Minivan segment for the past eight years.

Mini Cooper won in the compact car category; BMW 3 Series in the luxury car segment; and the Porsche 911 in the luxury sports car category.--Karl Greenberg