Mediaedge:cia has been selected as media agency of record by Wrigley in Singapore, the Philippines, Indonesia and Malaysia. Wrigley works with MEC in 10 countries around the world, including China and
the UK. David Glass, APAC regional marketing director for Wrigley, called MEC "our best agency solution for the challenges ahead." Separately, Mediaedge:cia tapped Star Kalatzan as managing director,
responsible for IKEA, Novartis, YUM! and Toys'R'Us, among other clients. Kalatzan will be part of the agency's North American Executive Committee and will report to Lee Doyle, CEO, MEC North America.
