• August 22, 2001

iBEAM Broadcasting Corp., a provider of streaming solutions, today announced a new partnership with AtomShockwave Corp., which makes iBEAM the exclusive provider of streaming video services to the AtomFilms website.

AtomShockwave will implement iBEAM's previously announced streaming advertising solution, Advertising Agent. The solution enables the dynamic serving of television-style "pre-roll" ads to be placed before or after all video content on the AtomFilms site. In addition, each ad provides the ability for end users to "click-through" to get more product information. According to company officials, in earlier trials, these ads have received click-through rates of between 5% and 30%.