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Nintendo: 3DS Will Be Biggest Handheld Product Since 2004

Bloomberg BusinessWeek, Tuesday, April 13, 2010 10:46 AM

Nintendo feels its forthcoming 3-D model, which will compete against Sony's PlayStation Portable and Apple's iPad, will be its biggest portable product introduction since 2004, report Pavel Alpeyev and Adam Satariano. Last month, Nintendo said that the 3DS player would allow users to see 3-D images without the need for special glasses but it is withholding further product details until the E3 trade show in Los Angeles in June.

"We have ideas of what we want to bring to the consumer that we can't do with the current" DS model, Nintendo of America president Reggie Fils-Aime says. "The Nintendo 3DS for us is our next handheld platform."

Ultimately, according to Fils-Aime, the success of any product in the category depends on the quality of the software written for it. "For us, technology is not the end, it's the means to an end," he says, "which is around a great consumer experience."

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3-d, electronics, technology

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