• by Wayne Friedman , April 21, 2010

From the not-so-surprising department: The new Oprah Winfrey Network has landed its first major charter advertiser – Procter & Gamble.

P&G has been heavy TV sponsor of “The Oprah Winfrey Show� in daytime syndication show. It is a big advertiser for many other daytime TV shows, especially those that target women 25-54.

Reports suggests the multi-year deal is worth around $100 million. The Wall Street Journal first reported the story.