• SEO Book, Tuesday, June 1, 2010 8:33 AM

Don't trust link buying to one broker, and be careful with whom you share link-building purchase data. Aaron Wall provides these warnings specifically for small SEO firms that may become more vulnerable than larger companies.

Wall believes the smaller companies need to do a better job of protecting their assets against thieves who may want to "clone" their ideas. So he provides some suggestions and an example of a friend who went head to head with some shady characters.

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