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Quick, What's The Fastest-Growing Car Brand in America?

  • Ad Age, Monday, August 16, 2010 10:52 AM
Would you believe Buick? Rich Thomaselli reports that Buick's new design and a strategy shift to appeal to younger buyers resulted in a 137% rise in U.S. sales last month over the previous year and it has become the No. 1 brand in China.

Buick's Enclave, Regal and LaCrosse nameplates represent nothing but blue sky," says vp-marketing Joel Ewanick. "It's the fastest-growing brand in America, and we're selling LaCrosse as fast as we can get them. It's a great success story."

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