• Hollywood Reporter/Reuters, Wednesday, September 8, 2010 10:52 AM

Valerie Van Galder, who formerly ran marketing at Sony Pictures and Fox Searchlight, is going to oversee Disney's marketing campaign for "Pirates of the Caribbean: On Stranger Tides," which is due in theaters next May.

Kim Masters reports that the move will raise questions about Disney's hiring of brand strategist M.T. Carney, who came aboard as head of worldwide marketing at the "hit-starved studio" five months ago.

Disney responded to the first of the questions by issuing a statement from Carney: "Val was one of the first people I met when I arrived, and in subsequent conversations, I've been impressed with her business savvy and diverse background. I'm thrilled she accepted my invitation to lend her talents on this important franchise."

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