• Detroit Free Press, Tuesday, October 12, 2010 10:50 AM

New ads positioning the Chevrolet Volt as a candidate to be your only car and not a niche vehicle will likely debut during the World Series later this month, Chrissie Thompson reports. The campaign carries the tagline "It's more car than electric," according to product marketing director Tony DiSalle.

But one electric vehicle advocate says the tagline "sounds apologetic for the electric part," and could alienate true believers rather than expand the circle. And already a debate is raging over whether the car is more of an advanced hybrid than a true electric vehicle. The debate reminds Freep columnist Mark Phelan of those arguments you used to hear on the playground about how many angels can dance on the head of a pin.

The bottom line, points out one Volt executive, is "if you take the battery out, you can run the engine to infinity and the car will not move." Plus, says Phelan, the federal government says it's electric for tax credit purposes. So it must be.

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