• by Wayne Friedman , October 17, 2010

There are three million-less TV homes in Fox's network, now from the fallout over the Cablevision Systems -- Fox network retransmission dispute in the New York area. All that means some TV marketers will be looking to get whole from their respective media buys.

Already affected: Major League Baseball, which witnessed a blackout of MLB's League Championship Series games on Saturday. More baseball playoff games are being threatened. All this came after a Friday midnight deadline where Fox pulled its local-area Fox stations -- as well as some of its cable networks.

Cablevision and Fox started up negotiating on Saturday. But got nowhere.

Saturday's Fox blackout could carry on into Sunday, affecting the local New York-area NFL game, the Detroit Lions visiting the New York Giants. Fox and Cablevision started up talks again on Sunday morning; the Giants game starts up at 1 p.m.