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Android Continues Climb As Smartphone For The Masses

Closing in on Nokia's top spot among mobile OS vendors, Google's Android grew over 1,300% in just a year, reports research firm Canalys. Worldwide, Android now commands a quarter of the market, compared to Nokia's 33% share.

Overall, about 20 million consumers now have Android-powered phones -- up from just 1.4 million this time last year. "The big winner globally, as in the U.S., was Google's Open Handset Alliance," notes Fortune.

Putting Google's success in the most practical of lights, ReadWriteWeb points to the broad range of price points available for Android devices, "from high-end products like the Samsung Galaxy S or HTD Desire all the way down to affordable, 'budget' devices like the LG GT540 Optimus or Huawei's Vodafone 845."

As a result, "Android ... could eat into Nokia's share in places like India as it moves down market into cheaper smartphones," writes GigaOm. "That's going to be an ongoing theme as smartphones work their way into more hands. The manufacturers and OS makers who can manage the growth in lower tier smartphones should enjoy a significant volume advantage."

Stateside, 9.1 million Android-supported devices shipped in the third quarter of the year, giving Google's mobile OS a commanding 43.6% market share. By contrast, Apple shipped 5.5 million iPhones in the third quarter, giving it a 26.2% domestic market share.

Worldwide, Apple now has a 17% share of the smartphone market, while RIM's share now stands at 15%.

Meanwhile, research firm NPD is reporting that Android was installed on 44% of mobile handsets sold in the third quarter -- up 11 points since the second quarter.

But while the numbers are "guaranteed to get teeth grinding in Cupertino," MediaMemo notes: "Android's gain seems primarily fueled by BlackBerry's loss: Research in Motion lost 6 points in the last quarter, falling to 22 percent, while Apple's iOS moved up one point, to 23 percent."

Read the whole story at Canalys et al »

1 comment about "Android Continues Climb As Smartphone For The Masses".
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  1. Justin Souza from Marlin Mobile, November 1, 2010 at 3:06 p.m.

    Android is enabling greater experimentation in mobile user experience within the enterprise, social networking, and rich content. End-users will continue to identify moments of truth within the pliable Android experience that will accelerate its adoption. Android’s footprint in the developing world and emerging economies will be an exciting theme to watch unfold. That said, the richness of the mobile experience continues to accelerate past the battery technology, which will complicate the use case and adoption rates at affordable price points in these areas of the world.

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