• Folio, Thursday, November 4, 2010 1:30 PM

A not-insignificant 37% of publishers say they expect mobile to significantly impact their revenue in just two years, according to a survey from the Audit Bureau of Circulations and ABC Interactive. What's more, the number of respondents who believe digital delivery is important to their strategic future is up from 55% to 65% year-over-year. That said, far more -- 78% -- don't believe that their publications will be delivered in digital-only format even five years from now. Also, as Folio Magazine points out, while Apple is listed as the number one e-reader manufacturer in the ABC survey, only 19% of respondents say they are presently satisfied with Apple's app business model.

To boot, just 11% say they are currently satisfied with the analytics and subscriber information they receive from Apple. Separately, a report from mobile ad network Millennial Media, e-media conference producer DIGIDAY and financial services company Stifel Nicolaus, found that 31% of publishers surveyed expect their applications to increase 100% or more next year, while another 17% expect an increase of at least 50%.

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