• The Wall Street Journal, Friday, November 5, 2010 1:46 PM

Watch out Amazon and eBay, because Google is ready to take its existing online shopping service to a whole new level. As The Wall Street Journal reports, Google is adding various new features to Google Product Search, which, for one, aim to make it easier for users to find "soft goods" like clothes. To improve its shopping service, Google is relying on image-recognition, "visual search" technology from comparison-shopping site Like.com, which Google acquired back in August.

According to The Journal, "The search feature helps shoppers look for goods based on color and other physical attributes." If all goes according to plan, consumers can expect to see the new features before the end of the year, sources tell The Journal. This past year, Google has already made several improvement to its product search, by adding product reviews, user ratings and showing the availability of products in local stores. As The Journal notes, it also debuted Google Shopper, which helps mobile users find out more about in-store products.

Read the whole story at The Wall Street Journal »