• January 10, 2011

Whole Foods Market says it is introducing a new line of products aimed at healthier eating, called Health Starts Here.

The line, which will include convenient sides, salads, snacks and ready-to-cook entrée options, as well as frozen vegetables and sprouted grain breads, are based on ingredients that are whole, fresh, natural, organic and neither refined or highly processed.

The products are part of a larger effort to help its customers clean up their diets, and include educational efforts, both instore and online, and a designated "healthy eating point person" to answer consumer questions in each of its stores.