"Wireless phone companies are among the heaviest advertisers in the country," begins a
Wall Street Journal piece spelling out just how depressing news of the AT&T/T-Mobile deal is for media
entities dependent on advertising.
According to figures quoted from Kantar Media, "telecom companies spent $8.75 billion on U.S. advertising in 2010" -- and AT&T is already talking about
cutting duplicate expenses like advertising.
Read the whole story at Wall Street Journal »