• July 8, 2003

CurtCo Media, publisher of Robb Report and the soon-to-be-relaunched Robb Report Worth (née Worth), has announced plans for another title designed to appeal to well-heeled readers. Robb Report MotorCycling (RRM), a lifestyle publication aimed at wealthy motorcycle enthusiasts, is scheduled to debut in February 2004. According to a company press release, RRM will celebrate "the creativity and passion that drives the motorcycle lifestyle." Its staff, led by publisher and CurtCo senior vice president Arthur Coldwells, is comprised of life-long motorcycle enthusiasts. Editorial content will include equipment reviews, interviews with high-profile motorcycle aficionados and spreads on the world's best roads.

"This new title will address a growing audience of established, affluent executives that are truly passionate about motorcycling," said CurtCo chief executive officer William Curtis in the press release. "It provides us with the unique opportunity to combine our passion for motorcycles with the well-defined affluent market that Robb Report has addressed for more than a quarter-century." RRM's initial distribution will be 100,000 copies, split among Robb Report subscribers, select motorcycle dealers and newsstands.