Macy's is introducing a "Thank-a-Mom Movement," hoping to get its 1.5 million Facebook fans to send free personalized e-cards to their mothers, sisters, and other women friends. For
every card sent, Macy's will donate $5 (up to $400,000) to either the American Heart Association's Go Red For Women movement, Futures Without Violence (formerly Family Violence Prevention
Fund), Make-A-Wish Foundation, National Park Foundation or Reading Is Fundamental. The chain says it's the first time it has given consumers the chance to self-direct Macy's charitable giving.
The personalized cards let users upload their own photographs, and then send them via email or Facebook. -- Sarah Mahoney