Give site visitors what they need, as well as things they want. Optimizing Web sites relies on a marketer's ability to analyze human behavior. They must know the common phrases that potential and
existing customers might type into a search box to find products and services. Those words or phrases that connect the searcher with the company offering the goods come down to building relationships.
Stoney deGeyter provides insight on how this is done.
Read the whole story at Search Engine Guide »
