Online survey company e-Rewards is entering the social media research space with its acquisition of Conversition Strategies. E-Rewards said that Conversition's primary product, EvoListen, collects
data sourced from online social media outlets, cleans and filters the data, utilizes scientific sampling and weighting to report the results, then formats it into quantitative data sets. Terms of the
deal were not announced.
--Les Luchter
