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Maxwell House Sets Up Temporary Toronto Cafe

Maxwell House has popped up a coffee shop in Toronto called the Optimism Café.

The free café has limited hours and is only open for July. "We want to raise the level of optimism, that the cup is half full," said Rena Nickerson, senior brand manager of Maxwell House for Kraft Canada.

Special events are planned, from musicians to a book signing by Neil Pasricha, author of The Book of Awesome. NHL star Corey Perry poured coffee and signed autographs last week.

Read the whole story at The Toronto Star »

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