- Forbes, Monday, August 8, 2011 9:30 AM
Smart Balance, one of the major makers of heart-healthy food products, is getting into the $2.5 billion gluten-free market and investors are taking notice, writes columnist Gene Marcial. He says Smart
Balance acquired Canada-based Glutino Food Group this month. Marcial says food-without-gluten is increasingly being regarded by many healthy-food experts as a healthier way of eating, "along with the
vastly popular natural and organic food products."
Analysts say gluten-free products will exceed $5 billion by 2015. Wal-Mart, Whole Foods Market, Kroger, Target, Publix Super
Markets, and Wegman's Food Markets are all getting into the act, per Marcial. Those who already own stakes in Smart Balance are PrimeCap Management, Dimensional Fund Advisors and Vanguard Group.
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