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LinkedIn Refines Mobile Offering

LinkedIn this week released a major update to its mobile apps, including a new iPhone, Android and mobile Web apps. Telegraphing the move, "LinkedIn CEO Jeff Weiner explained on the company's first earnings call a few weeks ago that the company is planning to make a big investment in its mobile strategy," TechCrunch notes. LinkedIn Mobile is already growing 400% year-over-year in terms of users.

To keep up with demand, the professional social network said changes were needed to improve engagement user experience. The network has re-organized its iPhone and Android applications around four areas, including updates, inbox, user's profile, and groups.

Members could search for and access updates, their inbox, profile and connections from the previous versions of the iPhone and Android app -- but, as TechCrunch points out, "the ability to browser and interact with your groups and add connections through LinkedIn's 'people you may know' feature is new."

Read the whole story at TechCrunch »

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