Organic Raids iCrossing's Pasqua To Lead Mobile
- January 12, 2012
Rachel Pasqua, who founded the mobile practice at Hearst's iCrossing unit, has been named executive director the mobile marketing practice at Omnicom's Organic unit.
Pasqua, who reports to Organic Senior Vice President-Strategy, Media and Analytics Steve Kerho; and Vice President-Technology Todd Drake, had been vice president of mobile marketing at iCrossing.
