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Not App-y: Tracking Service Says Publication Apps Seriously Lacking
- Advertising Age, Friday, January 13, 2012 3:59 PM
Many newspaper and magazine tablet apps "have at least one serious shortcoming," writes McPheters & Co.'s CEO Rebecca McPheters, owner of the iMonitor service that has been evaluating such apps for publishers and agencies.
"In the summer of 2010, about 45% of the apps we evaluated revealed significant malfunctions. That proportion is falling, but not quickly enough," according to McPheters.
Among the major issues: errors in authenticating print subscribers, broken links and "spontaneous crashes."
