Women on the Web

  • February 4, 2003
According to the latest stats from comScore, women's sites attracted 34.8 million visitors in December (combined male and female). With more than twice as many visitors as its nearest competitor, iVillage was the category leader with 15.8 million unique visitors (womensforum.com, AOL Women, MSN Love & Relationships and BHG.com rounded out the top five). comScore data also show that women's sites are broadly appealing to females of virtually all age groups. In fact, the Women's category reached approximately 30% of total female Internet users age 25 to 64. Females under age 18 were noticeably less prone to visit the category, likely due to the limited attraction of family and home-related content, which is common throughout the category. Also, comScore says that women living in smaller household are far more likely to visit women’s sites. In fact, although women living alone make up the smallest segment of Community-Women site users, they are 56% more likely to visit women's sites than the overall population would suggest. In fact, the Women's category reaches an astonishing 38% of women living alone.
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