Around the Net
Twitter, Locog Work To Stymie Ambush Marketers
- Media Week , Wednesday, March 14, 2012 3 AM
The social medium has agreed not to allow non-sponsors to buy promoted Twitter ads based on Games-related tags like #London2012. Locog is concerned that digital platforms like Twitter might be used to piggy-back the event. Last year, Marketing reported Locog struck an arrangement with Foursquare to allow only official sponsors to check-in around the Olympic Park zone.
