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Diageo Expands Scotch Stake
- Reuters, Wednesday, June 6, 2012 10:10 AM
Drinks group Diageo Plc is to invest over £1 billion ($1.5 billion) in Scotch whisky production over the next five years to meet growing demand from the emerging markets of Asia, Latin America and Africa. The company, which makes Johnnie Walker, J&B and Bells whisky, said it will build a new malt distillery, expand a number of its other distilleries and develop plans for a second new distillery if global demand is sustained at expected levels. Diageo's Scotch whisky sales have risen 50% over the last five years to nearly £3 billion last year. Demand is led by countries like China, Brazil and Russia.
