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Australia's Fairfax Media Reconsiders Masthead Values
- The Australian , Thursday, June 7, 2012 3:25 PM
The board of Fairfax Media is considering a further writedown to the value of its famous mastheads as it adopts its digital blueprint at the expense of its traditional publishing model. Fairfax board members have privately acknowledged the company needs to reconsider the values ascribed to mastheads on the balance sheet, given the company is pushing hard to restructure towards digital. Discussions are continuing. Market analysts are increasingly eyeing a possible writedown.
