Mercedes-Benz Goes Super High End In Miami

  • July 18, 2012

Mercedes-Benz Fashion Week Swim is back again in Miami. The program, which runs through the weekend features 32 designers and Mercedes-Benz convertibles including the new 2013 SL63 AMG.

Besides that vehicle, the automaker will show off bespoke vehicles made out of high-end paints, leathers and trims. Just so you have something to regret not owning, the SL63 AMG has what the automaker describes as a diamond white exterior with a red and black colorblocking luxe leather interior and hand sewn cross-stitching as well as a carbon fiber trim. 

The automaker's vehicle showcase will be called "Bespoke by Mercedes-Benz," an event the brand is throwing on The Raleigh hotel pool deck. It will be hosted by Laure Heriard Dubreuil, Founder & CEO of The Webster Miami. Guests will take part in a "do-it-yourself" themed fashion project right beside the SL63 AMG.

Attendees will be able to make bespoke fashion accessories including jewelry, headbands, and clutches using Mercedes-Benz vehicle leather and other luxe materials.  




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