While it hasn't made a formal announcement, Facebook is telling marketers the new format for search ads, called “Sponsored Results,” has launched. It gives advertisers the ability to
target search ads to users looking for a specific app, brand page or place on Facebook. The pay-per-click search results are marked as “Sponsored” at the top of the ad, and users have the
option of hiding certain ads by clicking an “X” in the right hand corner. Zynga and Match.com are among the first companies to run Sponsored Results, which other advertisers will soon be
able to buy through the Power Editor, Facebook's Ads API tool.