• by Staff Writers , September 6, 2012

Fidelity was able to accomplish its goal of establishing thought leadership in the financial space through superbly produced videos using employees suggesting beneath-the-radar opportunities. The campaign used some of the most valuable real estate on the Web: small ads bracketing the New York Times title at the top of its page. Offline, it used a link-up with a TED Conference and front-page ads in the Washington Post and Financial Times.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012